Yongin Istanbul B2B Event

Every year, the GBC company organizes an event in Istanbul to introduce Korean producers to major Turkish buyers. At this year’s event, 11 CEOs from Yongin, South Korea, were invited and had successful meetings with Turkish distributors at the Mövenpick Hotel.

Designing a unified visual identity for such business events is very effective. I tried to use the original colors of the GBC company. I used very few images and considered the mood of Korean writing when choosing the English font.